In February 2009, Twitter had nearly 7.1 million users, with a growth rate of 1,382 percent from the year before. Twitter can easily be incorporated into every day business and into Levert's recruiting strategy.

Little more than 2 months ago, Levert decided to use Twitter as a social media recruiting strategy. Twitter has allowed us to post jobs and search for resumes with no expenses. By using a non-traditional method, we are opening the door to new ways of communication with our potential candidates from all over Canada.

Twitter enables us to focus on passive candidates by following someone we may not yet know. Once we have an opening that might be a fit for a Twitter friend, rather than making a cold call to a stranger, we can make a "warm tweet." We can talk to someone with whom we've already "interacted". It's less like a blind date and more like a first date with someone you've already met.

Another benefit would be that there are no time or space constraints to tweeting with a candidate. We don't have to interrupt potential candidates during their busy workdays; they can engage with us when it's convenient for them. And candidates who aren't ready to make a move can easily forward our opening to peers who may also be a fit.

While Twitter and other social media sites may seem like the flavor of the month, the real proof is in the numbers and from a branding perspective, it's always a win!

As Twitter and other social media sites continue to grow in popularity, employers who participate will find a goldmine of impressive candidates.